Attendee Segmentation based on Gender and Fan Types

After the 2015 and 2019 Rugby World Cups, Japan Top League games attracted many new fans including female niwaka (bandwagon fans/fair-weather fans). Understanding characteristics of game attendees could be crucial to retain expand fan base. The purpose this study was categorize into four segments according gender types compare their characteristics, motivations for attending games, knowledge rugby. Data were collected from seven at five venues January 12 26, 2020. segments—male fans, male regular fans—were compared by one-way analysis variance. It found that had supported rugby since 1980, while appeared after Cup. Further, different.